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Black Friday email template for BigCommerce (2026)

Many BigCommerce merchants send their marketing email through a connected email service. Whichever one you use, the work is the same: a clear offer, a short message and a button that goes to the right page. Here is a template and a checklist. Black Friday is Friday, November 27, 2026, and Cyber Monday is November 30.

Updated October 27, 2026 · By Doorbuster Studio

Your email tool may be BigCommerce’s own or a separate service, and menus change often, so the steps below stay general. For exact labels, check the help pages of the tool you use.

Before you open the editor

• Lock in the offer. Write it as one plain sentence with an end date. (Want more ideas? See Black Friday sale ideas.)
• Build the promotion in your store. Create the coupon or automatic discount, and make sure its rules and dates match what you will tell customers.
• Pick the destination. One category, product or sale page.
• Prepare images. A few clean product shots, sized for email.
• Define the audience. Past buyers and subscribers who agreed to marketing email. Leave out anyone who unsubscribed.

The template

Paste the text, then replace each item in braces.

General steps

1. Open the email tool connected to your store and start a new campaign.
2. Choose a simple template or a blank layout, and keep to one column.
3. Add the subject and preview text from above.
4. Write the body. Include a heading, a short message, a couple of product images and one button.
5. Add the link carefully. Copy the page address from your live storefront, and test any link that applies a coupon automatically.
6. Choose the audience and confirm it contains only opted-in contacts.
7. Send a test to yourself and one other person, and read it on a phone.
8. Schedule the send. Check the date, time and time zone before you confirm.

Test checklist

• Place a test order. Does the discount calculate as the email says?
• Do the sale dates in the email match your promotion settings?
• Does every link go where you expect?
• Are your address and unsubscribe link in the footer?
• Are the product names and images in the email the same as on your store?

A sensible weekend run

One email rarely covers a whole holiday weekend. A common approach is a heads-up, the main launch, a reminder and a Cyber Monday last call. The send schedule guide suggests when to send each, and the email examples guide offers sample wording. Other platforms: WooCommerce and Wix.