Black Friday email examples for small business (2026)
Six complete emails for the Black Friday weekend, from the first heads-up to the last-chance reminder. Each one is written for an independent shop, so change the details to match yours. Black Friday is Friday, November 27, 2026.
1. The heads-up (a week before)
Subject: Something is coming on Friday, November 27
Preview: Mark the date. Early access for subscribers.
Hi {first name},
Our Black Friday weekend starts November 27, and subscribers hear first. On Wednesday we will send you the offer a day early.
In the meantime, our holiday collection is in the shop now, and the best sellers go fast every year.
{shop name}
Preview: Mark the date. Early access for subscribers.
Hi {first name},
Our Black Friday weekend starts November 27, and subscribers hear first. On Wednesday we will send you the offer a day early.
In the meantime, our holiday collection is in the shop now, and the best sellers go fast every year.
{shop name}
2. The early access email (Wednesday or Thursday)
Subject: Early access: your Black Friday offer, a day before everyone else
Preview: Because you are on our list.
Hi {first name},
You are first. Starting now, take {offer} on {what it covers}. Use code {CODE} at checkout, or follow the button and it applies automatically.
This early window ends Thursday night, and the public sale starts Friday morning.
[Shop early access]
{shop name}
Preview: Because you are on our list.
Hi {first name},
You are first. Starting now, take {offer} on {what it covers}. Use code {CODE} at checkout, or follow the button and it applies automatically.
This early window ends Thursday night, and the public sale starts Friday morning.
[Shop early access]
{shop name}
3. The main announcement (Friday morning)
Subject: It’s on: {offer} through Monday
Preview: {Three best sellers} are included.
Hi {first name},
Our Black Friday weekend starts today. Through Monday, November 30: {offer, in one plain sentence}.
Our three most popular gifts are included: {product 1}, {product 2} and {product 3}.
[Shop the weekend]
Orders placed by {last order date} will arrive before Christmas.
{shop name}
Preview: {Three best sellers} are included.
Hi {first name},
Our Black Friday weekend starts today. Through Monday, November 30: {offer, in one plain sentence}.
Our three most popular gifts are included: {product 1}, {product 2} and {product 3}.
[Shop the weekend]
Orders placed by {last order date} will arrive before Christmas.
{shop name}
4. The reminder (Friday evening, to people who did not open)
Subject: In case you missed it
Preview: Our weekend offer is still on.
Hi {first name},
A quick note in case today got away from you: {offer} is still on through Monday. {Product} is the one we are asked about most.
[See the offer]
{shop name}
Preview: Our weekend offer is still on.
Hi {first name},
A quick note in case today got away from you: {offer} is still on through Monday. {Product} is the one we are asked about most.
[See the offer]
{shop name}
5. Small Business Saturday (Saturday morning)
Subject: Thank you for shopping small
Preview: A note from us, and today’s hours.
Hi {first name},
It means a great deal when you choose a small shop. Today we are open {hours}. {One local detail: a tasting, a maker in the shop, free gift wrap.}
The weekend offer is still on: {offer}.
[Shop the weekend]
Thank you,
{your name}, {shop name}
Preview: A note from us, and today’s hours.
Hi {first name},
It means a great deal when you choose a small shop. Today we are open {hours}. {One local detail: a tasting, a maker in the shop, free gift wrap.}
The weekend offer is still on: {offer}.
[Shop the weekend]
Thank you,
{your name}, {shop name}
6. Cyber Monday last chance (Monday)
Subject: Last chance: {offer} ends tonight at {time}
Preview: After this, it’s back to regular prices.
Hi {first name},
Our weekend offer ends tonight at {time and time zone}. {Product} is low in stock, and we do not expect to restock before the holidays.
[Shop before it ends]
{shop name}
Preview: After this, it’s back to regular prices.
Hi {first name},
Our weekend offer ends tonight at {time and time zone}. {Product} is low in stock, and we do not expect to restock before the holidays.
[Shop before it ends]
{shop name}
What makes these work
- One offer per email. Say it in the first line, and repeat it only once.
- One button. Link it to the exact page where the offer applies.
- Real dates. Give start times, end times and a last order date.
- A reason to open. Early access, a deadline or a thank-you each give one.
- Short. Most people read these on a phone, standing up.
Check the 2026 send schedule for when to send each, the subject line list for alternatives, and the sale ideas guide if you have not picked an offer.
Want to see this built from your own products?
Paste your store’s address into our free mockup tool and get a Black Friday email made from your real products. No card needed.
Prefer to skip the writing? We write and design the whole run for your shop, ready to import into Klaviyo, Mailchimp, Omnisend or Shopify Email, in 72 hours.