Black Friday teaser email examples: 3 templates to send this week (2026)
A teaser email tells your list that something is coming before you reveal it. It gets Black Friday on their radar, and it gives you a reason to email before the busiest inbox days. Black Friday is Friday, November 27, 2026, so the next two weeks are the window.
What a teaser is (and is not)
A teaser is short, specific about timing, and honest. It says when the sale starts and what kind of thing to expect, without giving away every detail. It is not a place to invent urgency: only mention limited stock or a deadline if it is true. Replace everything in braces.
Template 1: the date announcement
Preview text: Here’s when to come back.
Hi {first name},
Our Black Friday sale starts on {day and time, with time zone}.
We’re keeping the details under wraps for now, but here is what we can say: {one honest hint, such as “it includes our most-gifted {product}”}.
If you want to be first to see it, make sure our emails reach your inbox. Reply to this message or add {from address} to your contacts.
Button: Get on the early-access list (link)
{shop name}
Template 2: the first-look product teaser
Preview text: Three things we’re bringing to Black Friday.
Hi {first name},
We’ve been getting ready for Black Friday, and here is a peek:
1. {product 1}: {one line}
2. {product 2}: {one line}
3. {product 3}: {one line}
{Offer in one sentence, if you are ready to share it. Otherwise: “Details on {day}.”}
Button: See the collection (link)
{shop name}
Template 3: the “here’s how to get ready” email
Preview text: A little prep makes the sale easier.
Hi {first name},
If you shop our Black Friday sale, here is how to make it easy:
• Save your favorites to a wishlist now (link)
• Check your shipping address in your account
• Order early if you need gifts before {holiday}: our last day to ship in time is {date}
The sale starts {day and time}.
Button: Start your wishlist (link)
{shop name}
Subject lines for teasers
• Black Friday at {shop name}: the date is set
• A first look (no spoilers)
• Early access list: last call to join
• {First name}, save the date
• What we’re bringing to Black Friday
• Get ready: it starts {day}
• Sneak peek inside
When to send
Many shops send the first teaser one to two weeks before Black Friday, then a closer reminder on the Wednesday or Thursday. For the full calendar, see the 2026 send schedule. If you are deciding how many emails to send overall, read how many Black Friday emails to send, and pair your teaser with a VIP early-access email.
Checklist before you send
- Does the email state the start date and time with a time zone?
- Is every claim true, including stock and deadlines?
- Is the unsubscribe link and your business address in the footer?
- Did you send yourself a test and open it on a phone?
Want to see this built from your own products?
Paste your store’s address into our free mockup tool and get a Black Friday email made from your real products. No card needed.
Prefer to skip the writing? We write and design the whole run for your shop, ready to import into Klaviyo, Mailchimp, Omnisend or Shopify Email, in 72 hours.