Give Buster your store address. He'll bust out your Black Friday email in ten seconds.
He reads your catalog, grabs six of your own products and busts them into a finished Black Friday email, with subject lines to test. You just look at it. Free.
No payment, no account, no call. Works instantly with Shopify, WooCommerce and Squarespace shops, and many other sites. If yours can't be read, we'll make it by hand. Nothing is saved.
Like it? We write the rest of your season (from $297, 72 hours). Don't? Keep the email.
What Buster does in ten seconds
Three jobs, all heavy lifting, none of it yours. No account, no call, no email address needed to see it.
He reads your catalog
Your store's public product list: names, prices, photos. Nothing private, nothing saved.
He picks six products
Six giftable, in-stock products with photos, matched to what you sell: gifts, toys, books, fabric, yarn, candy, chocolate or specialty food. Shipping fees, gift cards and classes get cleared out of the way.
He busts out the email
Your email appears on the next page with two subject lines to test. Like it? We'll write the whole season in 72 hours.
What goes into a Black Friday email that sells
Most small-shop Black Friday emails are one photo and a coupon code. The mockup follows the layout we use for paying shops, because each part does a job.
- A subject line that names the moment"Black Friday at your shop starts now" beats clever. We give you a second one to A/B test.
- The offer, stated once and clearlyA strip at the top and the offer in the hero, with the dates as chips so nobody has to guess when it ends.
- Real products, not stock photosSix gifts from your own shelves, each with a price and its own link, so a click lands on the product.
- Copy that sounds like your kind of shopA bookshop and a candy shop shouldn't send the same email. Headlines never promise a discount you didn't set.
- One button that's impossible to miss"Shop the sale" up top and "Shop the whole sale" after the products, for readers who scroll.
- Reasons to order nowShop small, order early, ends Cyber Monday: a short band that answers "why today?"
Want to see a whole campaign? Browse sample emails by kind of shop or read a full five-email sample.
Send Buster in by hand. Your first email, written free.
Email us your store link. We'll write one finished Black Friday email for your shop and send it back. It's yours to keep and send, whether or not you buy anything.
Email hello@doorbusterstudio.comLike your mockup? Get the whole season written.
Flat price. Delivered within 72 hours of your offer, ready to load into Klaviyo, Mailchimp, Omnisend or Shopify Email. Free revisions, full refund if we can't deliver what's described.
- Black Friday
- Small Business Saturday
- Cyber Monday
- Everything in Weekend
- Early access for subscribers
- Last day to ship
- A/B subject lines, preview text, send calendar
- Everything in Essentials
- VIP preview, gift guide, resends
- Gift-card push + January win-back
- SMS copy for the big days
Questions
Is it really free?
Yes. No signup, no card. Paste your address and the mockup appears on the next page. If you want the full campaign written, packages start at $297.
My shop isn't on Shopify or WooCommerce.
Squarespace shops usually work instantly too, and so do many other sites that publish their products in a standard format. If the tool can't read your shop (for example some Wix, Square, Etsy or custom sites), email your store link to hello@doorbusterstudio.com and we'll build the same mockup by hand, usually within one business day.
Can I send the mockup to my list?
It's a preview. The packages deliver import-ready emails with your real offer, logo, colors and ship-by dates, plus a guide that walks you through scheduling each one.
Do you save my store or contact me afterwards?
No. The mockup is built when you ask for it and isn't saved or indexed, and we never ask for your email to show it.
Is it too late for Black Friday?
Not yet. Black Friday is Fri Nov 27 and the last day we take a new campaign is Wed Nov 18. After that we focus on Cyber Monday and Christmas; see the December run.
See yours before you decide.
Free, about ten seconds, no signup.