Home / Black Friday email pricing
How much does a Black Friday email campaign cost?
It depends on who does the work. Writing it yourself costs your time plus your email platform plan; freelancers and agencies vary a lot; and at Doorbuster Studio a finished campaign is a flat $297 (3 emails), $497 (5 emails) or $997 (10 emails plus SMS copy), delivered in 72 hours.
Prices below for other options are general patterns, not quotes. Rates differ by region, experience and scope, so treat them as a starting point for your own research.
The four ways to get your emails
| Option | What you typically pay | What to watch |
|---|---|---|
| Do it yourself | No fee, but your time, plus your email platform plan (which varies with list size). | Writing, design and testing for several emails all land in your busiest weeks. |
| Freelancer | Freelancers commonly charge per email or per project, so a full run can add up. Rates vary widely. | Ask who designs, who writes, what revisions cost and how soon they can start in November. |
| Agency | Agencies often work on monthly retainers or larger project fees, which can be more than a small shop needs for one season. | Check minimum contract length and whether a short holiday project is accepted. |
| Doorbuster Studio | $297, $497 or $997, one time. | You schedule and send the emails yourself. |
Doorbuster Studio prices
Every package includes two subject lines per email, preview text, banners, a send calendar and a step-by-step import guide. Revisions are free, and you get a full refund if we can’t deliver what the package describes.
Your email platform (Klaviyo, Mailchimp, Omnisend or Shopify Email) is a separate cost that you pay directly, whichever option you choose.
Not sure it’s worth it? Read service vs doing it yourself or learn how our done-for-you emails work.
Questions
How much does a Black Friday email campaign cost?
It varies widely. Doing it yourself costs your time plus your email platform plan, freelancers commonly charge per email, and agencies often work on monthly retainers. Doorbuster Studio charges a flat $297 for 3 emails, $497 for 5 emails, or $997 for 10 emails plus SMS copy.
What does the $297 Weekend package include?
Three emails (Black Friday, Small Business Saturday and Cyber Monday last call), two subject lines per email, preview text, banners, a send calendar and a step-by-step import guide, delivered in 72 hours.
Are there extra fees for revisions?
No. Revisions are free, and if we can’t deliver what the package describes you get a full refund.
Do the package prices include my email platform?
No. You keep your own email platform account and pay for it directly. We deliver the finished emails and you send them yourself.
Is it a subscription?
No. Each package is a one-time payment.
See a mockup before you decide
Paste your store’s address into our free mockup tool and get a Black Friday email made from your real products. No card needed.